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Team Results
Achieving Team Results is the ultimate measure of the greatness
of a team. In sport it is easy to list the successful teams;
Real Madrid, Barcelona, Manchester United and no doubt, in
time, Chelsea Football Club. They will only be measured as
a truly world-class football team when they achieve results
over a period of time. For an organisation such as Chelsea,
they have measures beyond the results on the pitch, for example:
They are aiming to break-even financially by 2009-10.
This article looks at developing a focus on team results and
why they are so important to developing a high performance
team. I am often asked during team building sessions how to
gain a focus on results. Typical issues that leaders present
include:
- Team members more interested in their own personal results
than that of the team
- Stopping the team being distracted from their goals
How are you measuring success?
There is an old statement: What gets measured, gets done
- and it's true. Any team needs to know what success means
to them. A lack of clarity about what is success and then
measuring how you are doing in being successful is essential.
For Chelsea, they have the measure of the team results and
a league table. It is tangible and clear. It becomes harder
when you look at the world of organisations. Or does it?
What are your measures of Success?
There is the financial results, stock market price. These
"bottom-line" results are essential. There has been a revolution
in the last tem years with the recognition that measuring
the key things that deliver financial results are just as
important. Business writers like Kaplan and Norton (Balanced
Scorecard) talked about developing a scorecard
that measured key indicators that helped translate and measure
progress towards a pre-determined strategy.

At MVR, we work extensively with the UK Public Sector and
see a major problem being the death by targets. The Government
rightly recognised the need to measure performance - what
gets measured.
The difficulty is these targets do not, necessary reflect
how you might measure success for a team or the organisation
as a whole. So the first part of gaining a focus on results
is to consider what are the key measures of success covering
the four aspects of Financial, Customer, Organisational Development
and Business Processes. These measures of success link back
to the strategy and vision for the organisation and team.
The scorecard then provides a good "dashboard" of how you
are doing and should be reviewed at team meetings and actions
taken to improve.
The Power of Team Goals
How do I know what tasks the team should be working on? Having
set the measures, a team needs to determine the key goals
that will meet the measures. How do I improve financial results,
customer satisfaction, employee satisfaction through learning
and growth and improve processes and practices - what will
make the biggest impact? What are the must do/imperatives
to meet the organisation's/team's vision and strategy?
By developing your goals with the following:
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Goals for:
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Next 3 Years
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This Year to meet the 3 year plan
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What do we have to do in the Next 3
Months to achieve this year's goals?
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Financial Goals
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Customers Goals
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Employees/Learning and Growth
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Business Processes
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Having developed your goals, it is essential these are monitored
on a regular basis. Our recommendation is to hold a quarterly
off-site goal review. We use the following format:
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Goals for This Year
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Achievements in past Three Months
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Goals Not Achieved in last Three Months and why…
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Goals for next Three Months…
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Increase turnover of existing customers by 20%
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Contacted existing top 50 clients
Contact all prospects from Exhibition
Asked by Shell to submit tender for further activity
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Turnover 15 basis points behind target due to delay
in recruiting sales team
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Develop Sales Strategy
Complete Recruitment of Sales Team
Revamp Sales Process and Tools·
Implement Sales Strategy
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By making this a regular part of your team's approach you
ensure a focus on achieving goals. You will rarely achieve
everything, perhaps you don't want to, as a stretch is allows
required with goals. The most motivating goals have a 50/50
chance of success. So always build this into the plans for
next 3 months.
Team versus Individual Results
In today's performance management dominated appraisal systems
with individual bonuses at stake it is easy for team members
to focus on individual results and not on the collective.
We are after all all human and it is natural to put colleagues
in second place.
Rewards must firstly ensure that achieving the team's results
are what matter. Yes, individual contribution is important
and people need to be accountable for delivering on their
goals. Always reward team efforts. Another method of ensuring
focus on the team is to ensure you make the scorecard highly
visible.
Teams Work
When members of a team are willing and prepared to make sacrifices,
e.g. giving up budget, releasing a key member of their team,
or provide expertise to another team member you know that
results are tipped towards the team. The team members should
feel saddened when the team as a whole does not succeed and
bask in the warm glow when the team succeeds. Encourage team
members to be quick to point out the contributions of colleagues.
It is better that they are slow to seek the credit for themselves.
If we can assist in helping your team, check out our team
development activities page or contact us on 01825
712373 or e-mail us to the address below.
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